Highpoints Book: Hiring a Marketing Team

Of all the choices a writer will make, these two stand out among all the rest. In fact, without these two, it is barely believable, your manuscript, once turned into a book, will be purchased. Of these two I will only speak of one at this time. The first is to develop a platform by which you already have an audience and following. The other, hiring a marketing team.

You can learn it, develop it and do it but I chose a marketing team because when it comes to art and design, I rarely know how to get to what I want. In other words, that is not my skill, writing is. So, I hired a social media and marketing team to help me create three elements:

Platform Social media expressions such as, a Facebook Fan Page, a Designed Twitter page, a web page, and a Designed Blog Page to attract followers.

Outreach Being able to be where I needed to be was created by my media and marketing team by well placed ads. I like the Facebook ads but not AdWords. I especially didn’t want to pay for a click because it was difficult to budget for it not knowing the results or the number of clicks I may receive in a month’s time.

Credibility To have a social media presence gave followers the humanization of the author. A real person with a real family with real aspirations, just like we all do.

The marketing team I work with has a Social Media Professional, a Designer, Photographer, and a Web Technician. The Social Media Professional develops your social media sites, assists in growing them and maintaining your presence. At this point I still do my own Twitter, Facebook and WordPress Blog, maybe someday, I will need an assistant but right now I enjoy it too much. The Designer, of course, puts together the logo, pictures, artwork and fonts. The Photographer takes commercial photographs capturing your style and personality, (make sure the photographer is willing to release all rights to the photographs since they will be used commercially). Lastly, the Web Technician, this is mainly for the set up of the webpage for your book but you want to make sure the call to action button links the reader to a purchase site.

I chose the Marketing team based on three main desires that I settled in my mind before I made the decision of what company to go with.

Personal I felt if I couldn’t meet with them over a cup of coffee, laugh, work and share stories then I had the wrong team. Having a personal team creates a mutual feeling of friendship and respect bringing the team, well, into a team. We met weekly at a coffee shop for three months and developed friendships along the way.

Professional Sorry, but I wasn’t willing to risk the project, the money, or the time into someone who was learning along the way. I wanted the team to know where we were going and how to get there.

Punctual Waiting for someone, who sails through past deadlines, is not a virtue of mine and putting off the project because someone missed the date they told me ; only frustrated the project for  everyone. We discussed punctual for me and the rest of the team at the very beginning. One more thing, Be sure and start early enough – at least, five to six months before the book launch, if you don’t already have a platform then start at least one year in advance of your published work.

Here are my links, (as of this writing we are presently redoing the WordPress blog design) – the website will launch right before the book printing (hopefully soon).



Comment: Would you hire a marketing team or would you do it yourself?

Copyright by Jim Laudell.  Materials may not be copied, reproduced or distributed without the written permission from the author. You may share on Facebook, Twitter, and other forms of social media while giving credit to the author.


Discouragement is the Vision Breaker

What breaks the vision in two? What destroys dreams? What makes the future look bleak? Nothing like discouragement. The haunting past can creep upon you when you are least aware, take you down and keep you down. Discouragement tries to steal the hope of a person and endeavors to bankrupt his gift and shortcut his abilities.

Here are a few tips on removing discouragement from your life.

Recognize the “button.” If you are to defeat discouragement you must ask yourself, “When did it start?” and “Why does this affect me?” There may be a button pushed beginning the process of discouragement. Did you lose a position? Are circumstances loaded upon your shoulders? Do you fee you have failed? These questions and more will help identify the pushed button that causes a cascade of guilt, fear or anxiety. Finding the beginning of discouragement can help identify it and minimize its effect on your life.

Turn to the positive. Everyone has positives in their life. Sometimes a walk by the lake, a change of scenery, a book and a cup of coffee, or a conversation with a friend can turn the discouragement into relief. Don’t spend a lot of time around negative people – seek positive friends who will build you up. Yes, you need to face the facts and not ignore your difficulties but a positive attitude can be the encouragement you need to see the better side of the situation.

Praise God. Turn your eyes upward and praise God for the good, His handiwork and His work in your life. Realize God can bring the discouragement to pass away quickly. Lift up your head and acknowledge your blessings. Count all the good things God has done in your life.

Tell a friend. We alluded to this previously but exposing your weaknesses to a friend is difficult to say the least but doing so can release a flood tide of built up emotions. Don’t overwhelm them with every detail but ask them to listen and to pray with you.

Comment Below: What would you do to destroy discouragement in your life?

Copyright by Jim Laudell. Materials may not be copied, reproduced or distributed without the written permission from the author. You may share on Facebook, Twitter, and other forms of social media while giving credit to the author.

Entering into the Time Zone

When I was a young preteen the peak interest of the news was putting a man on the moon. Science fiction was the top seller for years. Super heroes and comic book interest peaked and outer space dramas were produced in rapid session. One TV program was Outer Space, with a mixed up crew spiced with humor and drama scenes. One spellbinding question remained in fiction, movies, TV programs and comic books, “Is there the possibility of Time Travel?” Many spinoffs were developed and became a talked about topic of interest.

Today men still believe in the time zone – the ability to make up all those years of procrastination only to think they will catch up later in some magical retreat. I can’t count the times I have heard people say, “I started on a book but….” To dream – to try – to fail is not a tragedy but to dream – to NOT try, and to fail; is a tragedy. We can’t go back and recreate life but we can begin to live the dream  today, to focus on what is important today and to write the book you have always wanted to write.

Fear, lack of focus, time restraints, undisciplined, etc have always been the most common excuses but rising early, using the lunch hour, giving up an hour of TV, or honestly facing your challenges are the actions that will stop the time zone and resurrect the dream within you. Let’s start today.